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IAB Europe Releases TCF v2.0: Google Set to Adopt Framework

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB Europe releases TCF v2.0: Google set to adopt updated framework; PubMatic Q2 report signals growing focus on combating advertising fraud; Bidstack launches in-game ads plugin in collaboration with Epic Games’ Unreal Engine; Singular releases Android Install Validation; and Mere Mortals, Kindred and Wilderness Agency pledge their support to the Conscious Advertising Network
IAB Europe releases TCF v2.0: Google […]

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.