Samba TV Acquires ACR Startup Axwave To Slurp Up More ACR Data
You can never have enough automated content recognition (ACR) data. Samba TV added to its store of smart TV data on Tuesday with the acquisition of Axwave, a company that uses audio fingerprinting to catalog and measure linear TV and over-the-top content across panels in the United States and Europe, with a particular focus on… Continue reading »
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