Kantar Launches New Services Enabling Marketers to Enhance Their Own First-Party Data Through Direct Integration with TGI Consumer Data
LONDON – Kantar has announced the launch of new services which will for the first time allow marketers to directly integrate their own datasets with TGI consumer data, enabling greatly enhanced audience profiling for campaign planning and digital media activation. The services comprise both the integration of TGI segments into other Kantar client surveys and the enrichment of […]
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