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TVadSync Taps Into TV Metadata To Detect Subtle Patterns In Viewing Behavior

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You are what you watch. On Tuesday, smart TV data company TVadSync, which uses visual automatic content recognition (ACR) technology to track viewing behavior, released a planning and analytics tool that creates clusters of viewers based on the TV and video content they consume. “If you move beyond demographics and genre, you can make people’s… Continue reading »

The post TVadSync Taps Into TV Metadata To Detect Subtle Patterns In Viewing Behavior appeared first on AdExchanger.


Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.