Marketers, Don’t Get Blindsided By Google’s Move To First-Price Auctions
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jacob Beck, associate director of programmatic at DWA Media, a Merkle company. Google announced in March that it will finally migrate Google Ad Manager – formerly AdX – to a first-price auction model.… Continue reading »
The post Marketers, Don’t Get Blindsided By Google’s Move To First-Price Auctions appeared first on AdExchanger.
