Browser Privacy & Advertising: Q&A with Jascha Kaykas-Wolff, Mozilla

Browser-level privacy protections have hit the headlines in the last two months, with each of the major internet browsers imposing some level of restriction on the use of third-party cookies.
ExchangeWire speaks to Jascha Kaykas-Wolff (pictured below), chief marketing officer at Mozilla, on why they are imposing tracking protections by default on the Firefox browser, and how the firm aims to work with the advertising industry on user privacy.
What prompted the decision to enable Enhanced Tracking Protection by default on […]

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Via ExchangeWire

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