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Dun & Bradstreet Acquires Lattice Engines, Because CDPs Aren’t Just For B2C

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Everyone wants to capitalize on the customer data platform craze – even B2B players like Dun & Bradstreet. The commercial database provider announced its plan Thursday to acquire Lattice Engines, a lead gen software and predictive email marketing platform for sales orgs that entered the CDP category a few years ago along with scores of other… Continue reading »

The post Dun & Bradstreet Acquires Lattice Engines, Because CDPs Aren’t Just For B2C appeared first on AdExchanger.


Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.