Why the Rise of Ad Fraud and the Fall of Brand Safety Needs to be Reversed
The ad industry has long struggled with a poor public reception, with trust in the industry at a low ebb, partly due to the high prevalence of fraud. Brand safety has therefore become a key issue for marketers, ensuring that their ads are published on appropriate platforms, and at a fair price.
Ahead of the 2019 Brand Safety Summit on Thursday 9th May, Julia Smith (pictured below), partner at The 614 Group, writes exclusively for ExchangeWire on how firms are proactively […]
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