Programmatic Technology Is Heralding New Growth in OOH
Out of home (OOH) advertising has been around for centuries, however the addition of programmatic technology and sophisticated data management methods have made this format one of the most exciting and rapidly developing sectors within the ad industry. In this article for ExchangeWire, Sue Hunt (pictured below), chief revenue officer of VIOOH, discusses how programmatic is affecting the oldest advertising medium, as well as what steps can be taken to scale OOH advertising going forward.
Advertising’s oldest medium is becoming its […]
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