Collaboration Can Make 2019 the Year of the Unified ID
The dominance of Facebook & Google is well documented and is in part due to their ability to use a single user ID. The 20% do not experience the benefit of this and instead have to rely on an inconsistent mess of mismatched cookie data. Dave Castell (pictured below), general manager EMEA – inventory & partnerships, The Trade Desk, explores the problem caused by low ID match rates and the feasibility of using unified solutions to solve this issue.
The problem […]
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