Digital Transformation in Emerging Markets: Q&A with Rahul Marwaha, Essence
Whilst there are plentiful opportunities within digital media in emerging markets, brands can often be hesitant to adopt new channels and programmatic advertising. ExchangeWire speaks to Rahul Marwaha (pictured below), VP Digital Media Activation in India for Essence, regarding innovation in digital and how digital marketing strategies are evolving to target this diverse & dynamic audience.
ExchangeWire: What will your new role at Essence entail?
Rahul Marwaha: The mission of Essence is to make advertising more valuable to the world, and my […]
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