Spending on Data and Data-Related Solutions Will Continue to Rise, According to IAB “Outlook for Data” Study
Cross-Channel Data Measurement & Attribution Predicted to be the Highest Priority for Using Data for Third Year in a Row NEW YORK — Marketers, publishers, marketing service providers, and technology developers expect their spending on data and data-related services to increase in 2019, according to “The Outlook for Data 2019: A Snapshot Into the Evolving […]
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