Reddit aims to lure more brands with new ad product
Reddit is expanding the types of ads it offers marketers, hoping its latest product, cost-for-click ads, will woo a different sort of advertiser onto its platform.
Cost-for-click ads, more commonly known as “CPC,” charge advertisers for each click that’s made. They’re widely regarded as lower-funnel and are a pillar of direct response marketers, who use CPC ads to make sales, or have consumers take a specific action.
Although CPC is new for Reddit, the ad format itself is old, and was first popularized shortly after Google launched search advertising in 1999.
