2019 Outlook: How Will the TV Industry Prepare for Its Next Phase?
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. TV represents a massive opportunity, but there’s some work to be done. Experts share their views on how the TV industry will ready itself for its inevitable connected future.
Ad models will catch up to user experience
“The oft-quoted golden age for TV has meant an explosion of high-quality content and ways to watch. 2019 will see advertising models finally catching up […]
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