Will Ad Fraud Become Easier or Harder to Fight in 2019?
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Will 2019 be the year the digital advertising industry wins the war against fraud? Or will fraud manifest itself in new, more sophisticated ways, across new forms of digital media? Experts share their thoughts.
Extend the definition of ad fraud
“Late 2018 saw the first batch of ad fraud-related arrests in the U.S.; and in 2019, we hope to see this enforcement […]
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