Forget Blockchain; We Need Transparency
In this piece, Daniel Spears (pictured below), programmatic director, The Guardian, explains why achieving transparency is going to be tough, no matter how much marketers demand it, because of ‘opacity by design’. There is a solution, and it all starts with reporting.
A healthy market is fuelled by investor confidence, and confidence is built on trust.
If you’re an investor in the digital ad economy – whether a marketer seeking ROI or a publisher pursuing monetisation – opacity is undermining your interests.
As […]
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