The Common Pitfalls of Entering the US Market
For most ad tech, martech, and commerce companies, with global growth aspirations, the topic of entering the US market will come up sooner rather than later. It’s clear why: the US is home to the world’s largest consumer market and, according to research from eMarketer, US ad spend is on track to reach USD$220.96bn (£168bn) in 2018. Expansion is often seen as an indicator of company maturity: for VC-funded businesses the US generally presents a more risk-friendly environment than the […]
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