Copenhagen INK

Using Semantics to Build Brand Trust: Q&A with Smart, Zebestof & Tradelab

by ·

In light of the GDPR coming into force in Europe on 25 May, 2018, ‘context’ is swiftly becoming the mot du jour, as many advertisers and publishers look for new ways to effectively reach their target audiences. ExchangeWire speaks with Benoit Sanchez, team leader, data division, Smart; Charlotte Fouquet, COO, Zebestof; and Céline Craipeau, product and solutions specialist, Tradelab, about the power of contextual targeting, and the increasing popularity of semantics.  
ExchangeWire: What value does contextual targeting bring over behavioural […]

The post Using Semantics to Build Brand Trust: Q&A with Smart, Zebestof & Tradelab appeared first on ExchangeWire.com.


Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.