Pluto TV Selects Tru Optik as Partner to Bolster Direct Sales Efforts; Powering Guaranteed Audience Delivery Across Connected TV Inventory
Pluto TV to leverage Tru Optik’s OTT Data Management Platform and Cross Audience Validation (CAV) services for both direct and programmatic campaigns Pluto TV, the leading free Internet television service in America, announced today that it has selected Tru Optik, the leading audience intelligence and data-management platform across over-the-top (OTT) and connected TV (CTV), to […]
The post Pluto TV Selects Tru Optik as Partner to Bolster Direct Sales Efforts; Powering Guaranteed Audience Delivery Across Connected TV Inventory appeared first on Ad Tech Daily.
