Cognito appoints Head for Singapore business
Prisita Menon has been appointed as Executive Director, Asia-Pacific (APAC) and Head of Singapore for Cognito.
Ms Menon will assume day-to-day management responsibilities for the Singapore business and will work with the global management team to ensure the continued growth of the business with existing and new clients, and with a renewed focus on our service offering, talent acquisition and marketing efforts.
Ms Menon has been with the firm for almost 4 years and has secured a growing list of Fortune 500 companies as clients. Through her work, Cognito has enabled its clients to grow, maintain and protect their reputations and profiles in the market as they build their businesses across the region.
Prior to Cognito, Ms Menon notched up over 10 years of experience in both agency and in-house communications across Ogilvy Public Relations, Ministry of Manpower and EY Singapore.
Ms Menon will report into Darrell Wright, Managing Director APAC. Mr Wright adds, “Prisita is highly regarded by her past and present clients and has been a true asset to Cognito since joining. She continues to add value to our clients’ businesses and has a proven track record in innovating across public relations and marketing communications disciplines for Cognito. I am looking forward to having her in the driving seat in Singapore and helping me build the APAC business.”
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