Copenhagen INK

Achieving Supply Chain Transparency, Avoiding Fraud And Dissecting The Working Media Fallacy

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lewis Rothkopf, general manager of media and growth channels at MediaMath. The legacy media supply chain is a mess, and marketers are fed up with it. Years of nontransparent practices… Continue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.