Apple expands app search ads in push to take on Google and Facebook
Apple is expanding search ads in its App Store to six more countries where apps are big business: France, Germany, Italy, Japan, South Korea and Spain.
They join countries including the United States, Mexico, Canada and the U.K., bringing the total to 13 and escalating Apple’s bid to win substantial ad revenue from tech rivals Google and Facebook.
Apple only ventured into search advertising nearly two years ago, but its share of app-installation ad market has risen quickly, from 23rd place in 2016 to seventh last year and now third place, behind the duopoly.
