Copenhagen INK

OpenRTB 3.0 Now Open for Comment; Marketers Value Data Accuracy Most

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: OpenRTB 3.0 Now Open for Comment; Data Accuracy Most Important Factor When Buying Audience Data; TabMo & zeotap Partner; Series A Funding for GlobalWebIndex; and JCDecaux Boosts OOH in London.

OpenRTB 3.0 Now Open for Comment

After releasing the OpenRTB framework last September, the IAB Tech Lab is now ready for receiving feedback on the new media transaction system, as well as the tech […]

The post <a rel="nofollow" href="https://www.exchangewire.com/blog/2018/07/27/openRTB-3-0-now-open-for-comment-marketers-value-data-accuracy-most/”>OpenRTB 3.0 Now Open for Comment; Marketers Value Data Accuracy Most appeared first on ExchangeWire.com.


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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.