EBay CEO rallies merchants with big goals, holiday ad pledge
EBay CEO Devin Wenig pledged to spend big on marketing to lure more women and millennial shoppers to the digital marketplace this holiday, seeking to shore up support for his turnaround strategy among those counting on the company most: online merchants.
Wenig said he wants to expand the site to 500 million customers from 175 million today and he apologized for recent technical glitches. He asked for patience as the 23-year-old online marketplace makes big changes to survive and thrive in a “very competitive environment.”
“We’re going to do the hard work,” Wenig said, speaking to some 2,000 merchants at the annual eBay Open conference in Las Vegas. “We’re going to do what it takes to compete and eBay’s best days are in front of it.”
