3 Ways Publishers Can Use Data to Make Up for the Facebook News Feed Change

Ask any publisher and they’ll tell you ad nauseum just how valuable Facebook has been for third-party distribution over the years. But, due to changes to its News Feed that elevated content from friends and family over that from publishers and brands, its value has declined precipitously. As a result, many notable publishers have seen their traffic take a nosedive. In this piece for ExchangeWire, Chris Hogg (pictured below), EMEA Managing Director, Lotame explains why data science isn’t just for […]