Active Consumer Mindset Boosts Ad Engagement, Brand Favourability And Purchase Intent
New Mindset Research Shows UK Mobile Users In Active Mindsets Are Four Times More Likely to Respond Positively To Contextually Relevant Advertising vs. Previous Behaviour London, UK – Flipboard, a curated content platform for people around the world, in partnership with global market research provider Kantar Millward Brown, released the findings of the inaugural UK Mobile Mindset study, which […]
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