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Verve Snaps Up Receptiv To Take A Bite Out Of The In-App Video Market

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Location marketing platform Verve is angling for a piece of the growing programmatic mobile video pie with the acquisition of in-app video ad vendor Receptiv (formerly MediaBrix). The deal, announced Wednesday, opens up a rich new seam of inventory for Verve, said CEO Tom Kenney, who declined to share terms other than to say the… Continue reading »

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.