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The KPI Paradox: Marketers Rewarded for Fraudulent Traffic

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Digital ad spend is at an all-time high, and so is fraud, writes Asaf Greiner, CEO and co-founder, Protected Media, exclusively for ExchangeWire. Are brands reluctant to stamp out fraud, in favour of hitting increasingly high engagement metrics?

According to PricewaterhouseCoopers digital ad revenue in the United States rose 23%, reaching a staggering USD$40.1bn (£30.1bn) in the first half of 2017, while Jupiter Research estimates that fraud will cost advertisers 9% […]

The post The KPI Paradox: Marketers Rewarded for Fraudulent Traffic appeared first on ExchangeWire.com.


Via ExchangeWire

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.