Leveraging Second-Party Data Alliances to Understand Your Audience in a Data-Compliant World
With many marketers having issues scaling their first-party data, and trouble trusting their third-party data, there is a clear gap in the market. Enter second-party data. In this piece, RetailTechNews, with the help of David Morris, director of solutions consulting, EMEA, Tealium (pictured below), will shed light on how second-party data alliances can fill this gap, as marketers prepare to manage their data under the guidelines of the GDPR, as well as examining the future for third-party data.
Second-party data […]
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