Can Blockchain Help Negotiate the Challenges of GDPR? Q&A with Stephen Shakespeare, YouGov
Noncompliance with the upcoming GDPR could cost businesses millions of euro in fines. Is blockchain an option that can provide the transparency and accountability enforced by the new rules? ExchangeWire speaks to Stephen Shakespeare (pictured below), CEO, YouGov Direct, whose ad platform is blockchain-based and ready to sell permissioned, GDPR-compliant consumer data and information to advertisers.
ExchangeWire: Why is GDPR an issue for brands and publishers on a global scale?
Stephen Shakespeare, CEO, YouGov
Stephen Shakespeare: GDPR aims to grant EU residents […]
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