Verizon Connect Turns To Consumer-Facing Channels To Launch Its B2B Brand

AdExchanger |

Verizon Connect, the telco’s telematics business unit that helps companies keep track of their truck fleets, has been around for almost a decade. But after acquiring two smaller companies in 2016, it was time to relaunch its brand and its value prop. On Tuesday, it launched a digital campaign that targets automakers and businesses thatContinue reading »

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.