UK Viewability Figures Rise; Adform Applies Ads.txt Filtering
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability rates on the rise; Ads.txt filtering on Adform’s SSP; SpotX expands presence to Belgium; New members for MMA Germany; Bitposter signs up new partners; and GDPR compliance on OpenX exchange.
Ad Viewability Rates Soaring
UK ad viewability levels have hit their highest level in three and a half years. According to the latest quarterly benchmark report from ad-verification company Meetrics, the […]
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