Why Fixing Poor Ad Quality Should Be a Bigger Industry Priority
The advertising industry as a whole has always understood the importance of an ideal user experience, not just to get the consumer’s attention, but the seamlessness needed to make it so ads are less of an intrusion. Writing exclusively for ExchangeWire, Oded Napchi (pictured below), CMO, HIRO Media, talks about how poor ad quality still plagues the industry and why it should be given more priority before further losing the attention of the all-important consumer.
2017 was a turning point for […]
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