Video Ad Spend Tops Banner Ad Spend; Global Expands DAX to US
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Video overtakes banner ads in IAB ad spend report; Global expands DAX to US; Alchimie and CMP partner; New IAB ‘Gold Standard’ initiative; TabMo and Integral Ad Science cooperate; Netent and Ve provide media buying for online gaming; Server-to-server integration between Smart and Rubicon Project; V2 for Exoclick platform API; and Yieldbird makes Deloitte Fast 50.
Video ads on the rise
Advertisers continue to invest […]
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