How LG Works Advertising Into Smart TVs
AdExchanger |
Thanks to its smart TVs, LG Electronics controls a channel that can bring the granularity of digital advertising into the world of connected TV. But LG is a consumer electronics manufacturer, not an advertising company, and in recent years it has learned how to accommodate a new business practice. Its first foray into ad monetization… Continue reading »
The post How LG Works Advertising Into Smart TVs appeared first on AdExchanger.
