We’ve Made a Conscious Decision to Build Our Own Supply-Side Tech: Q&A with Cadi Jones, Clear Channel
strong>The out-of-home (OOH) industry in the UK is an equally exciting and complex space; and that’s even before the onset of programmatic, which has changed the landscape beyond recognition. But what does ‘programmatic’ actually mean for the OOH industry and does the same blanket term apply as it does across the rest of the digital industry? ExchangeWire speaks with Cadi Jones (pictured below), commercial innovation director, Clear Channel International, about why the company is embracing programmatic technology and why the […]
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