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Tremor Video DSP Acquisition Points to the Importance of Being Specialised in Video

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to Israeli mobile ad platform, Taptica, for USD$50m (£36.9m), allowing Tremor Video to focus on being a pure-play SSP. Keen to understand how the sale will affect the future of Tremor Video’s DSP in its new home within Taptica, ExchangeWire speaks with Lauren Wiener, CEO of Tremor Video DSP, a Taptica company, about the acquisition and the future focus of the demand-side business.

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The post <a rel="nofollow" href="https://www.exchangewire.com/blog/2017/09/22/tremor-video-DSP-acquisition-points-importance-specialised-video/”>Tremor Video DSP Acquisition Points to the Importance of Being Specialised in Video appeared first on ExchangeWire.com.


Via ExchangeWire

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.