Apple’s New IPhone Was ‘Created For Augmented Reality’ – And Brands Should Pay Attention
AdExchanger |
Marketers, forget virtual reality (VR) for now. VR and augmented reality (AR) often get lumped together, but AR is the consumer-facing technology that’s taking center stage. At a special event on Tuesday, Apple unveiled an assortment of new hardware and software, including iPhone 8, souped-up Apple TV, the next generation of Apple Watch and a… Continue reading »
The post Apple’s New IPhone Was ‘Created For Augmented Reality’ – And Brands Should Pay Attention appeared first on AdExchanger.
