Playable Ads Prove To Be A Good Fit For Hollister
AdExchanger |
Teen apparel brand Hollister is drumming up engagement with game-based ad units that are holding players’ attention for nearly a minute at a time, on average. That’s 30 to 45 seconds longer than the average TV ad, said Vincent Obermeier, president and co-founder of TreSensa, an app monetization platform that helps develop and distribute interactive… Continue reading »
The post Playable Ads Prove To Be A Good Fit For Hollister appeared first on AdExchanger.
