B2B Marketers Should Act More Like B2C Brands

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erik Matlick, Founder and CEO at Bombora. Prior to the rush to big data, and before mobile and social ate the world, the best practices and tactics that B2B andContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.