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PubMatic Q2 2017 Quarterly Mobile Index Report Shows Header Bidding Thriving in Mobile Channels

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Publishers are seeing significant mobile lift as mobile web header bidding eCPMs rose nearly 150 percent year-over-year in Q2 2017 REDWOOD CITY, Calif. – PubMatic, the automation solutions company for an open digital media industry, announced its findings in its Q2 2017 Quarterly Mobile Index (QMI) report. The report, which identifies trends in mobile advertising, found that […]

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.