AI & Advertising: Measurement of the Future
strong>AI is slowly creeping into all aspects of our lives – retailers are introducing chatbots, stock market shares are traded algorithmically, and driverless cars are in the final testing stages. We’ve already seen programmatic trading change the ad industry completely in the last few years. The next big leap in technology, writes Emi Gal, CEO of Teads Studio, exclusively for ExchangeWire, will make every brand message interactive and personalised, with brands relying less on talking to huge audiences, but instead […]
The post AI & Advertising: Measurement of the Future appeared first on ExchangeWire.com.
