Does AT&T Have What It Takes To Be The Next Telco With Serious Ad Tech Chops?
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AT&T just hired an ad platform whiz kid to take charge of its new TV and video ad business – but that’s the easy part. On Friday, AT&T revealed that Brian Lesser, GroupM’s CEO of North America, will helm a new business unit so the telco can attempt to realize the potential of its vast deterministic… Continue reading »
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