Isobar sets up global commerce practice
Isobar, part of Dentsu Aegis Network, has launched a global Isobar Commerce practice, delivering commerce experiences for clients through globally-integrated platforms and solutions that are informed by local insight. This will bolster Isobar’s strategic capability to deliver commerce solutions and will include 1,000+ commerce specialists across Isobar’s global network.
As part of the launch, centres of excellence have been established in the Americas, EMEA and Asia Pacific, and commerce company Bluecom will be rebranded as Isobar Commerce. The practice will include all commerce centres of excellence, all e-commerce, m-commerce, retail commerce experts and Commerce off-shore delivery centres within the Isobar network.
Combined with the digital creative, design capability and omni-channel expertise within Isobar, the Isobar Commerce practice will bring brand inspiration and commercial interaction closer together. The practice will further improve the performance, efficiency and ROI for a client’s digital transformation efforts and support Isobar’s position as a leading digital agency.
The practice will deliver commerce experiences using platforms and solutions with the biggest technology players, including Salesforce, Adobe, SAP Hybris and Magento – combining strategic, technology and operational support to multimarket and regional clients. It will also cover strategy and brand commerce in third-party marketplaces, such as Amazon and Tmall. The end-to-end offering includes commerce strategy and consulting, customer experience design, data and technology implementation and platform management to ensure rapid growth for clients.
Jean Lin, Isobar Global CEO, explained, “The reinvention of the last mile is a key part of business transformation today, and the commerce specialists from our global practice will help our clients to win in the digital economy. As part of Isobar’s Brand Commerce strategy, we utilise data, customer experience and technology expertise to create seamless experiences that deliver measurable commercial success. The creation of the Isobar Commerce practice will further strengthen our commerce capability and global consistency to bring brand inspiration and transaction closer.”
Isobar Commerce teams combine strategic, technology, experience design (CX) and operational support to deliver rapid growth for global brands and retailers and have delivered transformational commerce work for leading brands including include Asda, Clarins, Ecco, Lacoste, Nestle, Samsonite, Pandora and more.
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