McDonald’s Is Changing Its Agency Partnerships; Mobile Customer Data Platforms Are Going Strong
AdExchanger |
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold The Bun McDonald’s is slashing the number of creative agencies servicing its franchises from 60 to 10 or less. The Golden Arches, like many of its peers, is grappling with an increasingly digital and health-conscious market. That means cutting marketing for the 200 local… Continue reading »
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