Challenges Are Necessary for Evolution: Q&A with Dora Lakatos, Glispa
strong>Speaking to ExchangeWire, Dora Lakatos (pictured below), SVP global growth, Glispa, discusses current trends in mobile ad tech, operating a global company from an as-yet conservative market, and explains how the challenges in performance marketing may yet yield some positive results.
ExchangeWire: What do you see as the main global trends in terms of mobile ad tech?
Dora Lakatos: Right now, there are four important trends in mobile ad tech; and most are being fueled by major industry consolidation, which encompasses all […]
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