Marketing in the Time of Brexit & Trump: Which Path Should Brands Take?
strong>How does the political landscape impact marketing? Maria Pousa, CMO, Integral Ad Science, explores the fundamentals brands must keep front-of-mind during changing political times and argues that, ultimately, brand values and context shouldn’t really change in the short term.
In periods of turmoil, it can be hard for marketers to find their feet – and to call these times ‘divisive’ would be an understatement. The ad tech industry has weathered gender and diversity concerns, Facebook’s measurement scandal and, more recently, P&G’s call to […]
The post Marketing in the Time of Brexit & Trump: Which Path Should Brands Take? appeared first on ExchangeWire.com.
