Telefonica Acquires Terra Networks; Digital Ad Revenues Grow by 13% in Peru
strong>In this week’s LATAM Roundup: after announcing the end of its operations in seven countries, Terra Networks announced the selling of their remaining services by Telefonica Brazil for £250m; a recent study presented by IAB Peru revealed that the digital ad market grew by 13% last year in the country, reaching £62m; Ogilvy Brazil launch a new digital unit in partnership with IBM which will use artificial intelligence for campaigns; and André Izay is the responsible for uniting Yahoo and […]
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