Tapad Partners with Sojern to Simplify the Complex Travel Consumer Journey

Tapad Device Graph™ and Sojern’s Mobile Offering Unify Travel Intent Signals; Achieve Amplification Rate of More Than 600 Percent NEW YORK – Tapad, the leader in cross-device marketing technology, is partnering with Sojern, travel’s direct demand engine, to provide marketers with an even stronger understanding of travelers as they research and shop across multiple devices. […]

The post Tapad Partners with Sojern to Simplify the Complex Travel Consumer Journey appeared first on Ad Tech Daily.


Via Ad Operations Online

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.