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IAB Tech Lab Releases Header Bidding Technology Standard for Public Comment

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New Global Standard Will Institute a Unified Technical Foundation to Allow for Expansion and Innovation in the Dynamic Header Bidding Arena NEW YORK – The IAB Technology Laboratory released for public comment “Standard Header Container Integration with an Ad Server,” a standard for header bidding that establishes the foundational requirements needed to support the adoption […]

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.